In this episode of the Content Era Podcast, we sit down with Joe Granitto — a full-time IT professional who blew up on Instagram, growing from just 390 followers to over 150,000 in under a year.
All while juggling a 9-5 job, family life, and a camera in hand.If you’re a content creator, or trying to grow your personal brand while managing a busy schedule, this episode is for you.
We talk about:
• Joe’s exact content strategy to grow followers fast on Instagram
• How to stay consistent as a creator without burning out
• The mindset shift that helped him build a strong community on Instagram
• What it actually takes to go from hobbyist to legit creator in 2025 without quitting your 9 to 5 job
Whether you’re just starting out or looking to scale, this episode is packed with actionable tips for creators, social media growth insights, and real-world strategies that actually work.
